Asana / Clarence Property Group

Martins built Asana as a brand around the beauty of living between two worlds. From the identity and logo through to every piece of campaign collateral, the brand was designed to express Asana’s unique position on the cusp of nature and Coffs Harbour. Here, residents can have one foot in the landscape, with bushland, beaches, open space and room to breathe, and the other firmly connected to the city, with everything familiar, convenient and loved close at hand. That tension became the strategic heart of the brand and the inspiration for the “Step into…” campaign, a platform that moves effortlessly between nature, wellbeing, family life, recreation and connection. The result is a cohesive and highly ownable brand that captures the best of both worlds, a life shaped by nature, without giving up the richness and convenience of Coffs Harbour.