Turning a golden beach region into a pot of gold.
Branding an undeveloped coastal area as ‘barefoot luxury' created a gold mine for potential buyers and the client.
Turning a golden beach region into a pot of gold.
Client
Intrapac Property
Location
Skennars Head, New South Wales
Scope of work
- Brand Development
- Brand Rollout
- Campaign Development
- Online
- Sensoreal
- Sales & Visitor Centres
- Signage
- Wayfinding
Overview
When you work in the residential development sector as long as Martins has, you know there is more to bringing a property to market than creating a name, logo and some collateral. While all of these things are important, understanding the true worth and potential of a property can pay big dividends as it did for Intrapac Property.
Located on the northern NSW coast, we positioned this planned new address well above its Ballina regional locale, as an elite, yet casually carefree beachside pocket of its own… a genuine alternative to Byron Bay, with a cachet akin to the melding of the coastal chic of James Perse with the indulgence of Prada.
Martins crafted the brand, naming it Aureus, taken from the ancient Roman solid gold coins – pure, precious and rare. We designed the Sales Centre overlooking the coast, as a destination hub, reflecting a quality in a league of its own, the collateral, website and marketing campaigns.
Amidst a royal banking commission and economic downturn, while many developments struggled to capture the hearts, minds and wallets of buyers, Aureus was oversubscribed, and continues to exceed expectations with extraordinary price growth, even through the Covid pandemic.
The name Aureus has certainly rung true as an that is pure gold.
