Bringing a new level of coastal elegance to the Gold Coast skyline.
26 Vista Street is set to deliver a building that combines subtropical principles and a new level of coastal elegance to the Gold Coast skyline.
Bringing a new level of coastal elegance to the Gold Coast skyline.
Client
MRCB International
Location
Gold Coast, Australia
Scope of work
- Go-to-market Strategy
- Brand Identity
- Brand Style Guide
- Sensoreal Digital Platform
- Video content
- 3D model
- Video wall
Overview
Martins were tasked to develop a brand strategy that reflects the epitome of the ultimate
luxury experience, bold yet refined, evocative, and alluring.
Martins crafted a brand stance that embraced ‘Grace’ at the centre of its DNA. A strategy which reflected the client’s vision for the Gold Coast’s new landmark address, soaring almost a
quarter of a kilometer into the sky. This brand strategy informed and elevated the brand identity, style guide, go-
to market strategy, and technology interface within the sales and experience centre.
The brand strategy became the foundation for the client’s marketing efforts, enabling them to create a bold and refined brand experience that stood out in the competitive Gold Coast market. By incorporating ‘Grace’ into their brand DNA, the client become a leader in the market, with the new landmark address set to become an alluring destination for tourists and locals alike.
