Luxury living perfectly orchestrated
Perfectly in tune with modern luxury
Luxury living perfectly orchestrated
Client
Cedar Woods
Location
Glenside, South Australia
Scope of work
- Brand Development
- Brand Rollout
- Campaign Development
- Online
- Interactive
- Signage
Overview
Sereno Apartments is a masterfully composed address in the heart of Glenside, offering a new expression of refined city living. Inspired by the effortless rhythm of a serene melody, Sereno
brings together timeless architecture, natural beauty, and contemporary design to create a lifestyle in perfect harmony.
Set against the stately greenery of the Adelaide parklands and framed by sweeping views of the foothills and city skyline, Sereno moves with grace and ease, a living symphony where
each element, from materials to landscaping, is orchestrated to perfection. This is modern luxury, both elevated and tranquil, where design, nature, and lifestyle play in seamless unison.
Sereno is more than a residence; it is a performance of thoughtful detail and sophisticated calm, a grand stage for modern tempo.
Brand Approach
The Sereno brand is composed with the precision and poise of a classical symphony. Every element, from language to layout, balances rhythm and restraint, sophistication and serenity.
At its core, the brand narrative draws from the musical idea of harmony and orchestration, expressing how architecture, environment, and lifestyle come together as one seamless composition. Sereno does not shout; it resonates. The tone is elegant and deliberate, evoking a sense of timeless beauty and quiet confidence.
The storytelling weaves together three guiding themes:
- Style & Serenity: the perfect equilibrium between city energy and natural calm.
- Luxury Living, Perfectly Orchestrated: every detail finely tuned for comfort and sophistication.
- Grand Stage. Modern Tempo: a bold statement of contemporary elegance, framed by the rhythm of refined living.
Through this approach, Sereno becomes not just a place to live, but a sensory experience, a lifestyle composed with purpose, designed for flow.
Visual Identity & Brand System
The Sereno visual identity captures contemporary orchestral elegance warm, refined, and balanced between movement and stillness.
Logo & Typography: The elegant serif wordmark with flowing ligatures evokes craftsmanship and rhythm, subtly referencing musical notation. Supporting type is clean and spacious, balancing classical sophistication with modern simplicity.
Colour Palette: Warm golds, deep burgundy, and soft ivory create a harmonious palette. Gold conveys luxury, burgundy adds depth, and ivory brings calm, together reflecting the glow of stage lights and sunset tones.
Imagery & Graphics: Soft lighting, natural textures, and gentle focus convey serenity and warmth. Fine musical lines weave through layouts, creating rhythm and connection, while imagery blends human moments, architecture, and nature.
Tone & Layout: Layouts are elegant and measured, with open space and refined contrast. The result is a visual symphony, composed, graceful, and timeless.
In Essence: A composition of beauty and balance where design, nature, and life move in perfect harmony.
Luxury living, perfectly orchestrated.
