Government of South Australia

Helping a phoenix rise from the ashes.

2800 x 1575 Tonsley 10 Q80 2800 x 1575 Tonsley 10 Q80
2800 x 1575 Tonsley 5 Q100 2800 x 1575 Tonsley 5 Q100
2800 x 1575 Tonsley 2 Q100 2800 x 1575 Tonsley 2 Q100
2800 x 1575 Tonsley 4 Q100 2800 x 1575 Tonsley 4 Q100
Tonsley Logo2 Tonsley Logo2
1400 x 1000 Tonsley 4 Q90 1400 x 1000 Tonsley 4 Q90
1400 x 1000 Tonsley 3 Q100 1400 x 1000 Tonsley 3 Q100
1400 x 1000 Tonsley 2 Q100 1400 x 1000 Tonsley 2 Q100
1400 x 1000 Tonsley 1 Q100 1400 x 1000 Tonsley 1 Q100
2800 x 1575 Tonsley 11 Q80 2800 x 1575 Tonsley 11 Q80
1400 x 1000 Tonsley 17 Q100 1400 x 1000 Tonsley 17 Q100
1400 x 1000 Tonsley 6 Q70 1400 x 1000 Tonsley 6 Q70
2800 x 1575 Tonsley 6 Q80 2800 x 1575 Tonsley 6 Q80
2800 x 1575 Tonsley 7 Q80 2800 x 1575 Tonsley 7 Q80
2800 x 1575 Tonsley 8 Q80 2800 x 1575 Tonsley 8 Q80
1400 x 1000 Tonsley 16 Q90 1400 x 1000 Tonsley 16 Q90
1400 x 1000 Tonsley 11 Q80 1400 x 1000 Tonsley 11 Q80
1400 x 1000 Tonsley 12 Q80 1400 x 1000 Tonsley 12 Q80
1400 x 1000 Tonsley 10 Q100 1400 x 1000 Tonsley 10 Q100
1400 x 1000 Tonsley 9 Q80 1400 x 1000 Tonsley 9 Q80
Client
Government of South Australia
Location
Tonsley, South Australia
Scope of work
  • Brand Development
  • Brand Rollout
  • Signage
  • Wayfinding
Overview

From developing the brand strategy and communications narrative, the Martins design team created a vibrant, look-at-me identity that was impossible to ignore and applied to everything from the structural façade, integrated wayfinding system to the website and beyond.

A new breed of technology companies, start-ups and entrepreneurs embraced the exciting new concept. The new tenants breathed a new life and energy into the district that lived up to the brand philosophy and implementation.

Helping a phoenix rise from the ashes.

Turning a defunct automotive manufacturing region into Australia’s first Innovation District. This landmark, commercial precinct needed to boldly and positively step from the shadows of its fallen heritage.

2800 x 1575 Tonsley 10 Q80 image
2800 x 1575 Tonsley 5 Q100 image
2800 x 1575 Tonsley 2 Q100 image
2800 x 1575 Tonsley 4 Q100 image
Tonsley Logo2
1400 x 1000 Tonsley 1 Q100
1400 x 1000 Tonsley 4 Q90
1400 x 1000 Tonsley 3 Q100
1400 x 1000 Tonsley 2 Q100
2800 x 1575 Tonsley 11 Q80 image
1400 x 1000 Tonsley 17 Q100 image
1400 x 1000 Tonsley 6 Q70 image
2800 x 1575 Tonsley 6 Q80 image
2800 x 1575 Tonsley 8 Q80 image
1400 x 1000 Tonsley 10 Q100
1400 x 1000 Tonsley 9 Q80
1400 x 1000 Tonsley 11 Q80
1400 x 1000 Tonsley 16 Q90
1400 x 1000 Tonsley 12 Q80