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Helping a phoenix rise from the ashes.
Turning a defunct automotive manufacturing region into Australia’s first Innovation District. This landmark, commercial precinct needed to boldly and positively step from the shadows of its fallen heritage.
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From developing the brand strategy and communications narrative, the Martins design team created a vibrant, look-at-me identity that was impossible to ignore and applied to everything from the structural façade, integrated wayfinding system to the website and beyond.
A new breed of technology companies, start-ups and entrepreneurs embraced the exciting new concept. The new tenants breathed a new life and energy into the district that lived up to the brand philosophy and implementation.