Home of resort style living
Martins brought to life a new category of community living, aimed at people downsizing their home, but upsizing their lifestyle.
Home of resort style living
Client
AVID Property Group
Location
Australia
Scope of work
- Brand Rollout
- Campaign Development
- Marketing campaign creative
- Print collateral
- Sensoreal
- Signage
- Video content
Overview
Life often feels like a never-ending juggle of work, family, and household tasks, all while time slips away before we realise it. Enter Vantage, a fresh brand in the realm of retiring communities, where Martins has masterfully crafted a campaign resonating with those at a stage in life craving a pause from the chaos to relish the finer moments. It’s not about slowing down; it’s about elevating the enjoyment of well-deserved, carefree, and joyful times.
Vantage isn’t just about changing your address; it’s about transforming your daily life. Imagine everyday living akin to resort luxury, where you belong to an exclusive club of like-minded individuals yet revel in total freedom. It’s life lived on your terms.
The narrative unfolds through a captivating brand video that jolts people to really think about their daily routine and how good life could be. This is backed up by a series of benefit-focused videos, and the creation of an immersive customer experience at the sales and information centre, blending texture and technology seamlessly. Outdoor and digital marketing initiatives, along with sumptuous collateral materials, round out the storytelling journey.
Vantage launched in Melbourne, the Sunshine Coast and Hervey Bay simultaneously, with the Martins team integral to all aspects of unveiling this whole new arm of the AVID Property Group portfolio.