Zoosh

Zoosh set out to create a new generation of cleaning products that combined strong performance with sustainability, style and sophistication. Martins developed the logo and brand identity to give that ambition a distinctive, contemporary expression.

At the centre of the identity is the Zoosh mark, where the letter Z is transformed into an energetic splash motif. The device was designed to communicate effectiveness and movement while giving the brand a highly recognisable visual signature across packaging, digital and marketing applications.

The broader identity pairs this distinctive mark with a restrained green and black palette, contemporary typography and a clear positioning around being people and planet safe. Together, these elements create a brand that feels progressive, approachable and credible, while standing apart in a typically functional category.

The result is a flexible visual system that can extend confidently from domestic products through to commercial and industrial ranges, while maintaining a consistent and recognisable Zoosh presence.