Martins Brand House Principles
Martins’ brand development philosophy is underpinned by four M’s – Meaningful, Memorable, Moving (emotional connection), and Motivational. By addressing each of these aspects as central to the brand strategy, we can ensure that we maximise the opportunities for the place brand to thrive and optimise success.
The four M's
- Connect with the heart, not just the head
- Evoke passion by showing passion
- Emotions are energy in motion
- Capture the spirit & soul of place
- Inspire with awe and wonder
- Create the ‘unexpected’
- Refreshing authenticity
- Break the stereotypical property mould
- Authenticity underpinned by purpose
- A deep connection between people and place
- Compelling storytelling
- Pride of place vs boastful superficial promises
- Create a compelling call to action
- Make it easy
- Romance the customer to win their hand
- Build a community of influence
The four M's
- Connect with the heart, not just the head
- Evoke passion by showing passion
- Emotions are energy in motion
- Capture the spirit & soul of place
- Inspire with awe and wonder
- Create the ‘unexpected’
- Refreshing authenticity
- Break the stereotypical property mould
- Authenticity underpinned by purpose
- A deep connection between people and place
- Compelling storytelling
- Pride of place vs boastful superficial promises
- Create a compelling call to action
- Make it easy
- Romance the customer to win their hand
- Build a community of influence