Martins Brand House Principles
At Martins, we’re dedicated to crafting brands that resonate deeply with people, standing apart for their creativity, impact and fresh thinking. We believe in the power of brands to forge meaningful connections, and it's our mission to ensure that each brand we touch stands out for its authenticity, emotion, and compelling story to tell.
Martins approach offers a powerful combination of capability and imagination to craft thoughtful, tailored philosophies that underpin brand strategies. Our brand development philosophy is underpinned by the four M’s – Meaningful, Memorable, Moving, and Motivational.
By addressing each of these aspects as central to the brand strategy, we drive customer experiences and foster genuine connections through authenticity and advocacy.
The four M's
- Connect with the heart, not just the head
- Evoke passion by showing passion
- Emotions are energy in motion
- Capture the spirit & soul of place
- Inspire with awe and wonder
- Create the ‘unexpected’
- Refreshing authenticity
- Break the stereotypical property mould
- Authenticity underpinned by purpose
- A deep connection between people and place
- Compelling storytelling
- Pride of place vs boastful superficial promises
- Create a compelling call to action
- Make it easy
- Romance the customer to win their hand
- Build a community of influence
The four M's
- Connect with the heart, not just the head
- Evoke passion by showing passion
- Emotions are energy in motion
- Capture the spirit & soul of place
- Inspire with awe and wonder
- Create the ‘unexpected’
- Refreshing authenticity
- Break the stereotypical property mould
- Authenticity underpinned by purpose
- A deep connection between people and place
- Compelling storytelling
- Pride of place vs boastful superficial promises
- Create a compelling call to action
- Make it easy
- Romance the customer to win their hand
- Build a community of influence