Adelaide Oval

The Adelaide Oval redevelopment required a fully integrated brand solution, with Martins Brand House creating an experience that began beyond the stadium gates and connected with audiences throughout their entire journey.

From brand identity and environmental graphics through to uniforms, badges, cups, signage, wayfinding and the management and flow of foot traffic, every element was designed to work as part of one cohesive experience, while respecting the history and stature of one of South Australia’s most iconic landmarks.

But the part of the project we take the greatest pride in is the memorabilia woven throughout the Oval.

Adelaide Oval is often described as a living museum of the greats, with an extraordinary collection of memorabilia, art and artefacts threaded through its corridors, bars and dedicated museum spaces. Over more than three years, Martins Brand House curated, designed and installed these collections throughout the venue, transforming its history into something visitors could experience as they moved through the building.

That work extended to some of the Oval’s most significant spaces, including the Bradman Museum and Sheffield Shield Room, as well as bespoke collections within the Chairman’s Room and Committee Rooms. Each environment was carefully considered to honour the people, stories and moments that have shaped Adelaide Oval across generations.

The result is a seamless customer journey that guides, informs, educates and entertains more than a million visitors each year, with the history of the Oval embedded throughout the experience rather than confined to a single museum space.

A project of genuine historical significance, it reflects the breadth of Martins Brand House’s involvement, from brand and wayfinding through to curation, storytelling and placemaking, helping shape an Adelaide Oval experience designed to endure for countless wickets, goals and memorable moments to come.