Adelaide Oval

Rebranding an
international landmark

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Client
Adelaide Oval
Location
Adelaide, South Australia
Scope of work
  • Brand Development
  • Brand Rollout
  • Online
  • Experiential
  • Sensoreal
  • Exhibitions & Museums
  • Signage
  • Wayfinding
  • Interpretive
Overview

The Adelaide Oval redevelopment required a fully integrated brand solution that began outside the imperious structure and connected with the audience throughout their entire journey.

From brand identity design through to the management and flow of foot-traffic, and the reengineering of hallowed environs such as the Bradman Museum, the Sheffield Shield Room and Bodyline Bar, this was a project of historical significance that would live on for centuries, wickets and goals for many a decade to come.

The end result, was a seamless and fully integrated customer journey that guides, informs, educates and entertains more than a million visitors each year.

Rebranding an
international landmark

For cricket players and fans alike the hallowed grounds of Adelaide Oval have been revered for a century. The Oval required care and respect but with a strong vision for the future.

Adelaide Oval 2 Q100 750x1334 image
2800 x 1575 Adelaide Oval 4 Q100 image
Adelaide Oval Page Image 1400x1000 1
1400 x 1000 Adelaide Oval 21 Q90
1400 x 1000 Adelaide Oval 23 Q90
1400 x 1000 Adelaide Oval 22 Q90
1400 x 1000 Adelaide Oval 24 Q90
2800 x 1575 Adelaide Oval 9 Q80 image
1400 x 1000 Adelaide Oval 15 Q90
1400 x 1000 Adelaide Oval 16 Q90
1400 x 1000 Adelaide Oval 10 Q90
1400 x 1000 Adelaide Oval 27 Q90
1400 x 1000 Adelaide Oval 29 Q90
1400 x 1000 Adelaide Oval 26 Q90
1400 x 1000 Adelaide Oval 25 Q90
1400 x 1000 Adelaide Oval 30 Q90
1400 x 1000 Adelaide Oval 28 Q90
1400 x 1000 Adelaide Oval 31 Q90
2800 x 1575 Adelaide Oval 5 Q80 image
2800 x 1575 Adelaide Oval 6 Q80 image
1400 x 1000 Adelaide Oval 8 Q90 image
1400 x 1000 Adelaide Oval 32 Q90 image
1400 x 1000 Adelaide Oval 5 Q90
1400 x 1000 Adelaide Oval 7 Q90
1400 x 1000 Adelaide Oval 6 Q90
1400 x 1000 Adelaide Oval 9 Q90
2800 x 1575 Adelaide Oval 10 Q80 image
1400 x 1000 Adelaide Oval 20 Q90
1400 x 1000 Adelaide Oval 18 Q90
1400 x 1000 Adelaide Oval 19 Q90
1400 x 1000 Adelaide Oval 13 Q90
1400 x 1000 Adelaide Oval 14 Q90
1400 x 1000 Adelaide Oval 11 Q90
1400 x 1000 Adelaide Oval 17 Q90
1400 x 1000 Adelaide Oval 4 Q90
1400 x 1000 Adelaide Oval 2 Q10
1400 x 1000 Adelaide Oval 3 Q90