Adelaide University

Signage that made the grade.

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Client
Adelaide University
Location
Adelaide, South Australia
Scope of work
  • Place Brand Strategy
  • Exhibitions & Museums
Overview

Martins did a full audit of all the signage across the multiple precincts in South Australia and hundreds of signs needed to be replaced. Martins created a new look that felt modern but still elegant and that utilised the logo's existing dark blue with highlights of red. To add more interest, beautifully sculptured signage was crafted for some of the more famous buildings which told the history and story of the site. A large proportion of the original signage was able to be reused and restructured to form parts of the new signage; this led to a significant cost reduction with less wastage.

The signage was welcomed by the community and has dramatically improved the sense of place and aesthetic beauty of the historic campus.

Signage that made the grade.

The University of Adelaide is a historic university with modern values; however, their signage was out of date and pulling down the aesthetic of the beautiful campus.

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