Making waves in the Naval Infrastructure industry
The Australian Naval Infrastructure is placing Australia at the forefront of naval ship building, and when you build world-class ships, you need world-class branding.
Making waves in the Naval Infrastructure industry
Client
Australian Naval Infrastructure
Location
Adelaide, South Australia
Scope of work
- Brand Development
- Brand Rollout
- Interactive
- Signage
- Wayfinding
Overview
The most modern shipyard in the world… the largest ever infrastructure investment of its type in Australia’s history – the brand had bold footsteps to tread.
The logo graphic represents Morse code, a communication method still used as an important tool on seafaring vessels as a means of ‘silent’ communication. The Morse graphic translates as A N I.
Martins rolled out the brand identity across various platforms from signage to digital. Its symbolic look enables to company to be easily recognised around the world.
