The most modern shipyard in the world… the largest ever infrastructure investment of its type in Australia’s history – the brand had bold footsteps to tread.
The logo graphic represents Morse code, a communication method still used as an important tool on seafaring vessels as a means of ‘silent’ communication. The Morse graphic translates as A N I.
Martins rolled out the brand identity across various platforms from signage to digital. Its symbolic look enables to company to be easily recognised around the world.