Santos / Santos

Santos turned to Martins Brand House to bring its brand to life through physical, interactive environments. The work spanned consumer-facing displays for its sponsorship of the Santos Tour Down Under, as well as industry-focused exhibition spaces for the Australian Petroleum Production and Exploration Association, APPEA.

As a brand largely known to industry, shareholders and investors, Santos needed a stronger public presence when it became naming rights sponsor of Australia’s only UCI WorldTour cycling event. Martins designed, manufactured, assembled, disassembled and transported bespoke exhibitions that connected the energy brand with the excitement of the Tour Down Under.

The experience gave attendees a direct way to engage with Santos. Amateur riders could test themselves on a purpose-built bike that replicated race conditions from the day, while a smaller mobile version of the activation appeared at the closing stage of each Tour leg. Together, these environments helped build public awareness and brand saliency.

Martins also supported Santos at APPEA over multiple years, creating increasingly sophisticated exhibition spaces designed to engage industry representatives, investors, customers and global peers.

The quality of the work was recognised when Santos received the Best Custom Design Exhibit award, affirming the strength of the creative approach and the value of a carefully crafted brand experience.