Stockland

A towering success in the heart of Melbourne’s Docklands.

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Client
Stockland
Location
Victoria Harbour, Victoria
Scope of work
  • Brand Rollout
  • Campaign Development
  • Online
  • Sales & Visitor Centres
  • Signage
Overview

The Martins team decided against a name change but created a new corporate identity and visual language. They positioned the property as a tranquil oasis amid the hustle and bustle of one of the world’s great cities with the sophisticated grittiness of Paris or Florence.

The primarily Chinese audience began to take notice and when elegant, leather-bound books instead of brochures began appearing on their desks, the enquiries for penthouse suites began to roll in. At the other end of the scale, but no less important was the growing student market and communications had to be tailor-made to meet their needs and aspirations without diverging from the brand positioning.

From a nearly stalled start, sales took off and Convesso Concavo attained the success it so richly deserved. Needless to say, client Lendlease was delighted with the results.

A towering success in the heart of Melbourne’s Docklands.

Rebranding one of Melbourne’s most ambitious and luxurious high-rise apartment buildings – Convesso Concavo. The towers had been in the market for some time but had failed to capture the essence of the city or the minds of potential buyers.

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