Martins Brand House possesses a deep passion for the art of brand crafting, which is rooted in a meaningful philosophy that holds equal importance in both the creation of a place and its marketing.
At the core of our work is the belief in the power of authenticity. This principle guided us when we undertook the task of developing a brand philosophy for AVID Property Group’s signature residential project, Harmony, located in Queensland. Our aim was to capture the essence of the authentic Sunshine Coast lifestyle – its connection to nature, warmth of community spirit, creativity and healthy active outlook on life.
Harmony has not only successfully provided residents with a remarkable way of life that has captured their hearts, but it has also achieved extraordinary levels of success. While Harmony consists of 5,000 lots—a project of considerable scale—its competitor, with some 25,000 lots, looms much larger. In this David and Goliath scenario, Martins Brand House utilized the smaller scale of Harmony to forge a project name and brand strategy that emphasized authenticity, enabling us to establish a more personal connection with potential home-buyers. Far from settling for predictability, our approach from day one at Harmony was to be innovative, surprising, and relatable in every customer interaction, striving to constantly exceed expectations and bring delight at every touchpoint.
This approach was embraced wholeheartedly by AVID Property Group, permeating every aspect of place creation, including landscape design, community development, builder engagement, events and activations, customer nurturing, Artscape creation, destination hub establishment, and sponsorship. We applaud our client’s unwavering commitment to this vision, and we stand proudly alongside them as Harmony continues to evolve, set new benchmarks, and enhance the lives of its residents.
Harmony’s achievements shine brightly, evident through the numerous UDIA Awards it has received, as well as the unprecedented hat-trick of national AMI (Australian Marketing Institute) awards. Furthermore, its sales numbers reached their peak with an impressive 1,100 lots sold in a single year, cementing Harmony’s position as a true beacon of success.