![](https://static-mbh.sgp1.cdn.digitaloceanspaces.com/martins-web/projects/sportitude-cover.jpg)
Sportitude was awarded the winner of Store Design/Concept of the Year at the 2022 Retailer Awards, the most highly respected awards in the Australian retail industry
Central to Sportitude’s success was the total infusion of the brand philosophy into the customer experience.
![Sportitude interior5 image](https://static-mbh.sgp1.cdn.digitaloceanspaces.com/martins-web/projects/sportitude-interior5.jpg)
![Sportitude interior4 image](https://static-mbh.sgp1.cdn.digitaloceanspaces.com/martins-web/projects/sportitude-interior4.jpg)
![Sportitude interior3 image](https://static-mbh.sgp1.cdn.digitaloceanspaces.com/martins-web/projects/sportitude-interior3.jpg)
It’s hard to compete with the likes of Nike and Adidas internationally, but this Sportitude store punches above its weight.
Jon Bird, Executive Chairman of VMLY&R
![Sportitude side 2 image](https://static-mbh.sgp1.cdn.digitaloceanspaces.com/martins-web/projects/sportitude-side-2.jpg)
![Sportitude side 1 image](https://static-mbh.sgp1.cdn.digitaloceanspaces.com/martins-web/projects/sportitude-side-1.jpg)
![Sportitude interior2 image](https://static-mbh.sgp1.cdn.digitaloceanspaces.com/martins-web/projects/sportitude-interior2.jpg)
![Sportitude interior1 image](https://static-mbh.sgp1.cdn.digitaloceanspaces.com/martins-web/projects/sportitude-interior1.jpg)