Life on the river
Where nature flows into your home.
Life on the river
Client
St. James, Fairland
Location
Adelaide, South Australia
Scope of work
Overview
Martins Brand House was tasked with taking a comprehensive approach to the St James project, providing strategic direction and creative solutions, underscored by a placemaking philosophy, to enhance its appeal and drive sales. The goal was to capture the unique essence of this distinctive location, which is beautifully crafted and adjacent to the expansive Torrens Linear Park.
Brand Refresh
To elevate the brand, a fresh visual identity was developed, featuring a blueish-green hue reminiscent of Aston Martin’s signature colour. This choice not only modernised the brand but also aligned it with a sense of luxury and aspiration. The positioning line “Life on the river” was developed to capture the core essence of the lifestyle proposition. This natural corridor links the project to both the CBD and the beach, creating a compelling narrative for potential residents.
Customer Experience
The Sales & Experience Centre was strategically positioned to overlook the linear park and river, fostering a strong physical and emotional connection. This setting allows visitors to envision the lifestyle that awaits them in this exceptional address.
Creative Collaboration
The execution of the project involved meticulous attention to detail, with Fairland’s creative team at KLIK playing a crucial role in bringing the vision to life. The entire suite of materials was thoughtfully crafted to ensure a cohesive brand experience.
Results
Just launched, the momentum has been incredible, with a real buzz about the project and buyers securing the first properties, bringing on future releases ahead of time.
