Waterford is a residential community by AVID, situated in the Hunter Valley wine region. Martins Brand House formulated a brand strategy that consolidated all the diverse elements of the lifestyle proposition into a single, captivating concept of "life in balance." Our advertising campaign artfully integrated the contrasting and complementary aspects of life in Waterford, creating a distinctive and memorable impression. Similar to a well-crafted, harmonious wine blend, Waterford combines the finest aspects of life within a meticulously designed community.