Launching a luxury brand in the home of luxury brands.
Create a premium beauty brand in the global epicentre of glamour – Beverley Hills. The Maud’s brand would exude old-fashioned charm and harken back to an era of refined elegance.
Launching a luxury brand in the home of luxury brands.
Client
Maud's Beverly Hills
Location
Beverly Hills, California
Scope of work
- Brand Development
- Brand Rollout
- Exhibitions & Museums
- Signage
Overview
Martins designed a new beauty brand that would live alongside some of the world's most famous parlours in Beverley Hills.
The concept was the embodiment of the owner's much loved and admired grandmother, Maud. A sophisticated and stylish woman, she was the inspiration for the corporate identity and design. Martins elegantly incorporated a double apostrophe to reflect eyelashes creating a classic brand exuding old-world charm in the modern world.
Martins not only created the brand identity, but followed through with the store’s exterior and interior design. Iconic Australian fabric designer, Florence Broadhurst's famous pattern brought the project to life, threading a touch of Australia into America’s high street.
