Sales & Visitor Centres
Each has a different role to play in the marketing funnel, and while there maybe similarities and crossover, there are specific aspects of design that can be the difference between limited and great success.
The key difference is in the mind of the customer as they enter the environment. Are they browsing, researching, comparing or are they actively looking to buy? How will the design of the centre appeal to each of these needs and guide them along the sales’ funnel?
This is not a cosmetic issue, it is a question of functionality, ergonomics, branding and sales
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