Brand Development
Incorporating items including logo, logotype, slogan, built form, décor, uniforms and any other supporting devices as set down in the company’s corporate guidelines.
Corporate identity is a set of multisensory features engaged that make a visual statement about the brand.
As critical as the identity itself, is how it is used and the corporate guidelines govern precisely how the identity is applied and includes specific elements including colour palettes, primary and secondary typefaces, page and screen layouts, and any physical space in which the brands identity can be portrayed.
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